Is your company growing with more products, markets or brands? With Zendesk Brands, you can give each audience its own support experience — its own help center, its own appearance and its own SLAs — without managing several separate systems.
Everything runs in one Zendesk instance. You decide what is shared, and what is separate.
When does it make sense?
- Multiple products or services — Different audiences with different support needs? Give them separate help centers with content tailored to exactly them.
- Internal departments such as IT or HR — Brands are not only for external support. Create separate brands for internal support functions, so that IT helpdesk and HR service each get their own help center, their own forms and their own SLAs — still in the same Zendesk instance.
- White-label and B2B partnerships — Partners selling your solution under their own name? Each agency or partner can get its own brand with its own logo and its own contact details.
- Geographical or linguistic division — International markets with a local help center, local business hours and SLAs adapted to time zones.
- Acquisitions and mergers — Keep the acquired company's support identity, while you gradually integrate data and processes behind the scenes.
- B2B vs. B2C — Consumers and business customers rarely have the same needs. Two brands provide two tailored experiences with one combined overview.
What sets each brand apart?
- Its own help center — on its own domain, in its own language, with tailored content
- Its own SLAs — adapted to the customer segment's expectations
- Its own ticket forms — collect the right information from the start
- Its own visual identity — logo, colours and tone in all customer-facing emails
One account. Full control. No mess.
Brands let you scale support without losing overview — or personality. Do you want to know whether a multi-brand setup is the right next step for you? Contact us here.